January of 2013 was our biggest month ever! Thank you to all of our customers for your support and continued patience as we grow. Please bear with us as we continue to strive to match production to sales. “Try” being the operative word as we simply have not been able to match stock to sales. As we grow the promotions we do get exponentially more successful and we often fall short in our estimates of what they will produce in terms of sales. This certainly exacerbates our inventory situation so it begs the question of why do we do them? There are three main reasons:
1) We know money is still tight for a lot of individuals and supplements are a luxury item. It is our hope that you will be with us for the long haul, so if we can do something to help you when times are a bit tough we want to do so.
2) We don’t advertise like the big boy companies out there. We simply don’t have the budget, so sale promotions are a way of coaxing new people to give us a try. We are confident once they do they will be back for more.
3) We have a LOT of long-time customers, we feel like we owe it to them to hook them up with great deals as frequently as it makes financial sense to do so. With that said, we will sometimes go months without a promotion, and that is because we are reinvesting a significant portion of our profits into things like new product development and the like. Bottom line, if it makes business sense we will do a sale, and for reasons one and two above, we will sometimes even do one when it doesn’t make sense.
Now, an important note about inventory concerns and timing of orders you place. When we have a product on pre-order all orders are processed on a first-in first-out basis. Those who place their orders first will be the first to receive them when production is complete. As production runs are scheduled nearly two months in advance (we have to order ingredients from suppliers and allow as best as possible for delays on that end), and sales volume can and does continue to unexpectedly spike during pre-order periods, we will sometimes literally sell-out again within days of the production date as just happened with our latest Nitrean+ Dutch chocolate run. The run was over two months of inventory based on recent sales rates, yet we sold out of it within two weeks! The take away is that if you want your product as soon as possible please order as soon as possible (whether or not it is on pre-order) and give yourself a time buffer.
Again, thank you, thank you, and thank you for your business and patience with us as we continue to grow.
AtLarge Nutrition, LLC